Camilo Naranjo Meneses
Human Business Design™
Helping purpose-driven brands transform stories into measurable growth
CNM STUDIO
Art Director CreativeStrategy
None of them knew how to articulate what truly made them unique.
A business has an identity, just like a person. It has a story, wounds, a purpose, a language, and a territory.
Almost no one works on that. Everyone starts with the logo, social media, the website, and the ads.
“We build meaning before we build businesses.”
The method
Human Business Design sees businesses as living, transmedia works — coherent in every one of their elements. It is built on three pillars.
I.
Language
The exact words that only your business can say. Not generic. Not borrowed from the competition.
II.
Territory
More than a niche: the space you uniquely occupy, the ground no one else can step into in quite the same way.
III.
Transformation
The real change your business creates in the people who choose you. The reason you exist.
Case Study
Contemporary Hospitality
Location: Barichara, Satander. Colombia
With Hotel Alto del Viento, we designed a comprehensive digital strategy with the goal of building an independent sales channel, optimizing the number of bookings, and strengthening the hotel’s identity as a cultural and experiential ecosystem.
KIKE SAX CHARLOTTE N.N USA www.kikesax.com
Kikesax is a personal brand and company dedicated to coordinating events from their musical aspect, including sound and event organization, especially weddings.
Musician and Events
Creative Director
I studied film and television, and my work has spanned the arts and digital business. Film has taught me about narrative and conceptual thinking, about creating coherent and sustainable universes, and this is something I like to bring to digital business. I see it as a living organism that must also be coherent among its internal elements and reflect an identity, the soul of each business. Technology is put at the service of the human element (Human Business Design), and we use highly effective technological tools that enhance what makes each brand unique. It's a blend of creativity and strategy.
Human Business Design
Methodology for building businesses with meaning
